Cannabis culture takes a cue from the coffee and tea industry
Implications - Following the models of larger industries that paved the way, the fast-emerging legal cannabis industry is transforming the product innovations that the tea and coffee industry has become known for. This shift reveals the ways in which emerging industries are able to follow the blueprint of others in the process of establishing themselves in a market that may find them unfamiliar.
Workshop Question - How can your brand take cues from accessible innovations in adjacent industries?
Trend Themes
1. Cannabis-infused Edibles Products - As brands become more open to selling TNC-infused edible products, the CANNCUP and Brewbudz coffee pods offer a cannbis product that is convenient for consumer use as well as maximum infusion of cannabis.
2. Cannabis Vaporizers - As marijuana is legalized globally, consumers are looking for alternative ways to consume the drug without smoke, and the Wisp Device offers a solution to delivering herb vapor.
3. Cannabis-infused Beverage Products - With the demand for more discreet and innovative cannabis products, brands are experimenting with different ways to provide the benefits of cannabis plant to consumers, making new wave of weed infused drinkables available in the market.
Industry Implications
1. Food and Beverage Industry - The cannabis industry is learning from F & B industry to offer innovative cannabis-infused products that are convenient, discreet and tasty.
2. Health and Wellness Industry - As the health and wllness industry trends continue to grow, cannabis industry is also taking advantage of the natural healing properties of the cannabis plant by introducing THC into both edibles and vapor products.
3. Marijuana and CBD Industry - With the global legalization of marijuana and CBD continuing to spread, there are new markets and opportunities to look for, with this in mind technology in marijuana and CBD will continue to innovate.
