Entertainment and art-centric businesses curate female-friendly spaces
Implications - Brands are expanding women-only spaces outside of business opportunities, and into entertainment and design-centric realms. This gender-specific inclusivity comes as an overdue reactionary response to the explicitly or implicitly all-male spaces that have long-dominated various industries, whether physically or in marketing. As the topic of gender equality is magnified in social and political discourse, such businesses are an inevitable response to the (large and small scale) needs of women and girls, that are finally being addressed in the mainstream.
Workshop Question - How can your brand incorporate genuine gender equality into its business practices?
Trend Themes
1. Women-only Spaces - Businesses are creating women-only spaces to inclusivity and respond to the needs of women and girls.
2. Female-only Services - Companies are providing female-only services such as transportation and taxi rentals to create safer environments for women.
3. Women-only Networking - Networking platforms like Bumble Bizz are emphasizing women-only filters to help connect female-identifying professionals.
Industry Implications
1. Entertainment - Entertainment businesses can create female-friendly spaces and services such as female-only screenings of movies or designer pop-ups for women.
2. Transportation - Transportation businesses can provide safer female-only services through the creation of women-only taxi rentals or auto services.
3. Professional Networking - Professional networking platforms can create more opportunities for women by implementing women-only filters or entire subdomains specifically for female-identifying professionals.
5 Featured, 43 Examples:
92,880 Total Clicks
Date Range:
May 17 — Mar 19
Trending:
Mild
Consumer Insight Topics:
