Dangle by FaceCake Introduces a Seamless Way to Shop for Jewelry in AR
Laura McQuarrie — January 20, 2018 — Tech
References: videos.facecake & prnewswire
Dangle by FaceCake is an all-new augmented reality shopping platform for jewelry shown at New York at NRF 2018 that has the potential to transform the purchasing experience via apps and in-store experiences.
Dangle makes it possible for consumers to instantly try on a variety of augmented reality statement earrings via a live video feed. Unlike clunky try-on technologies of the past, this one boasts sizing, true-to-life realism and physics that responds to a consumer's movements.
As well as being able to browse by style and color, consumers may also use Dangle by FaceCake's AI system to receive recommendations based on their face shape, skin tone, hair color and other personal attributes. Some of the other key features of the Dangle platform include a curated jewelry box and built-in purchasing tools.
Dangle makes it possible for consumers to instantly try on a variety of augmented reality statement earrings via a live video feed. Unlike clunky try-on technologies of the past, this one boasts sizing, true-to-life realism and physics that responds to a consumer's movements.
As well as being able to browse by style and color, consumers may also use Dangle by FaceCake's AI system to receive recommendations based on their face shape, skin tone, hair color and other personal attributes. Some of the other key features of the Dangle platform include a curated jewelry box and built-in purchasing tools.
Trend Themes
1. Augmented Reality Shopping - Dangle by FaceCake's AR earring try-on platform revolutionizes the purchasing experience by allowing consumers to instantly try on statement earrings via a live video feed.
2. Personalized Recommendations - Dangle by FaceCake's AI system provides personalized recommendations for consumers based on their face shape, skin tone, and hair color, enhancing the shopping experience.
3. Seamless In-store Experiences - Dangle by FaceCake's seamless integration with in-store experiences allows customers to access the augmented reality try-on platform while physically shopping for jewelry, bridging the gap between online and offline retail.
Industry Implications
1. Fashion Retail - Fashion retailers can leverage Dangle by FaceCake's AR earring try-on platform to enhance the online shopping experience and increase customer engagement.
2. Jewelry - Jewelry brands and retailers can utilize Dangle by FaceCake's augmented reality platform to allow customers to virtually try on earrings, making the buying process more immersive and convenient.
3. Beauty - Beauty brands can explore partnerships with Dangle by FaceCake to incorporate their AI system for personalized recommendations on jewelry that complement customers' individual characteristics.
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