ModiFace Unveils Its Latest Augmented Reality Makeup Mirror at Ces 2016
Jana Pijak — January 7, 2016 — Fashion
High-tech beauty brand ModiFace unveiled the latest version of its augmented reality makeup mirror at CES 2016 in Las Vegas. This year's Consumer Electronics Show is not only a hub for the latest tech product releases but is also home to smart home decor products and even beauty and wellness innovations like this example.
This digital device lets its users try on a myriad of beauty looks without having to test out expensive makeup. Using virtual visualization technology, this augmented reality makeup mirror eliminates time consuming makeup tests and instead shows users how a specific lipstick, eyeshadow or blush would pair with their complexion.
Featuring a database of branded products -- from names L’Oreal and Jane Iredale -- this tech-powered beauty product will appeal to makeup artists and amateur cosmetics buffs alike.
This digital device lets its users try on a myriad of beauty looks without having to test out expensive makeup. Using virtual visualization technology, this augmented reality makeup mirror eliminates time consuming makeup tests and instead shows users how a specific lipstick, eyeshadow or blush would pair with their complexion.
Featuring a database of branded products -- from names L’Oreal and Jane Iredale -- this tech-powered beauty product will appeal to makeup artists and amateur cosmetics buffs alike.
Trend Themes
1. Augmented Reality Makeup - The use of augmented reality technology in makeup application allows users to try on different beauty looks without the need for physical makeup products, creating a disruptive innovation opportunity for the beauty industry.
2. Virtual Visualization - The virtual visualization technology used in the makeup mirror eliminates the need for time-consuming makeup tests, offering a more efficient and convenient way for users to experiment with different beauty products.
3. Smart Beauty Devices - Connected makeup mirrors like ModiFace's latest offering demonstrate the rise of smart beauty devices that leverage technology to enhance the beauty experience, presenting opportunities for innovation in the beauty industry.
Industry Implications
1. Beauty - The beauty industry can leverage augmented reality technology to create interactive and personalized makeup experiences, revolutionizing the way consumers shop for and try on beauty products.
2. Consumer Electronics - The development of augmented reality makeup mirrors highlights the intersection of beauty and technology, presenting opportunities for consumer electronics companies to expand into the beauty sector.
3. Cosmetics - By partnering with tech companies to create augmented reality makeup mirrors, cosmetics brands can offer customers a unique and immersive way to explore and purchase their products.
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