Benefit Cosmetics' 'Brow Try-On' Helps to Find the Perfect Eyebrow Shape
Laura McQuarrie — January 24, 2018 — Fashion
References: benefitcosmetics & newswire
Just as there are plenty of try-on apps for fashion, accessories and makeup, Benefit Cosmetics has introduced an all-new Brow Try-On experience that aims to help users find their perfect eyebrow shape.
Benefit Cosmetics has launched several eyebrow-specific tools in the past, but this one is touted as one that offers "as-real-as-it-gets representation." With the tool, users are able to try on a variety of brow styles and modify them to better fit their personal preferences and individual face shape. Benefit's new try-on tool was created in partnership with ModiFace, with ModiFace CEO Parham Aarabi noting: "Benefit's Brow Try-On Tool uses Next Generation Brow Transformation Technology to actually detect and replicate each user's unique hair."
The brand anticipates that the Brow Try-On will be an essential part of getting online shoppers to visit Benefit BrowBars and bricks-and-mortar retailers for more personal experiences.
Benefit Cosmetics has launched several eyebrow-specific tools in the past, but this one is touted as one that offers "as-real-as-it-gets representation." With the tool, users are able to try on a variety of brow styles and modify them to better fit their personal preferences and individual face shape. Benefit's new try-on tool was created in partnership with ModiFace, with ModiFace CEO Parham Aarabi noting: "Benefit's Brow Try-On Tool uses Next Generation Brow Transformation Technology to actually detect and replicate each user's unique hair."
The brand anticipates that the Brow Try-On will be an essential part of getting online shoppers to visit Benefit BrowBars and bricks-and-mortar retailers for more personal experiences.
Trend Themes
1. Eyebrow Try-on Apps - Try-on apps for beauty and fashion will continue to grow as they provide customers with convenient and personalized ways to shop.
2. Virtual Makeup Try-on Tools - As Virtual Reality and Augmented Reality technologies continue to develop, cosmetics brands will integrate these tools into their platforms to offer lifelike product experiences.
3. Semi-permanent Beauty Services - As consumers rely more on technology to help them find their perfect look, the demand for semi-permanent beauty services like microblading will continue to rise.
Industry Implications
1. Beauty and Cosmetics - The beauty industry will increasingly adopt technology solutions like virtual try-on tools to enhance customer experience and drive sales.
2. Retail - Retail companies will continue to incorporate augmented reality technologies into their brick-and-mortar stores to create unique in-store experiences and to blend physical and digital shopping worlds.
3. E-commerce - E-commerce platforms will integrate augmented reality technologies to offer personalized product experiences that simulate real-world product use.
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