The popular food bowl format comes in new and distinct options
Implications - With the rise in popularity of “bowls” — convenient and Instagram-friendly ways of consuming everything from desserts to meals — brands are creating alternative bowls that offer unique ingredients. Whether catering to dietary restrictions or experimental consumer preferences, this shift speak to the importance of adaptable formats through which products/services can be offered to novelty-minded consumers.
Workshop Question - Consider an adaptable method of delivering your products/services.
Trend Themes
1. Alternative Bowls - Brands are creating unique and novelty bowls that offer diverse ingredients to experimental consumers, catering to dietary restrictions, and speaking to the importance of adaptable formats.
2. Functional Food - Consumers are interested in exploring the health-enhancing roles of specific foods, especially adaptogenic herbs, superfoods, and functional blends that offer a variety of benefits.
3. Healthy Brunch Recipes - The rise in consumers' interest in healthy living, convenience, and time-saving has led to the creation of new healthy versions of popular breakfast and brunch recipes.
Industry Implications
1. Food and Beverage - Innovative food and beverage companies have the opportunity to create unique and trendy food products that cater to consumers' preferences, adventurous taste buds, and dietary needs.
2. Health and Wellness - Companies in the health and wellness industry can leverage the popularity of functional foods, adaptogenic ingredients, and plant-based options to offer innovative, healthy, and nutrient-rich products.
3. Technology - The rise in popularity of food delivery services and meal kit subscriptions presents an opportunity for technology companies to develop innovative platforms, apps, and services that cater to consumers' needs for convenience, variety, and healthy food options.
