North American brands topically tackle inequality in the school system
Implications - Inequality in the United States schooling system is rampant in a number of ways, and brands are aiming to address some of these issues in small but impactful ways. This shift has a two-way benefit in that it enhances inclusivity and accessibility for students who face barriers such as cost in the process of learning, while establishing the brands in question as being ones that prioritize the accommodation and betterment of all students, rather than simply privileged ones.
Workshop Question - How can your brand better address systemic issues for the benefit of its consumers?
Trend Themes
1. Affordable and Inclusive School Apparel - Offering high-quality apparel packages at an affordable price has the potential to address the issue of accessibility and inclusivity in the school system.
2. Motivational Classroom Ad Campaigns - Creating ad campaigns that promote confidence and acceptance can influence the way children think about themselves and others while simultaneously using clothing as a tool for self-expression.
3. Socially Inclusive School Supplies - Providing school supplies that represent a variety of cultures and ethnicities is a way to provide students with a sense of identity and can provide job opportunities away from the streets.
Industry Implications
1. Apparel and Fashion Industry - The apparel and fashion industry has the opportunity to address inclusivity and accessibility in the school system by creating high-quality, affordable, and inclusive clothing lines.
2. Advertising and Marketing Industry - The advertising and marketing industry has the opportunity to create campaigns and messages that promote confidence and acceptance in the school system.
3. Stationery and School Supply Industry - The stationery and school supply industry has the opportunity to provide school supplies that represent a variety of cultures and provide job opportunities for underprivileged youth.
