The practice of making high quality cocktails is increasingly attainable
Implications - The rise of at-home drinking among Millennials has brought on a surge of mixology apps that allow users to craft quality cocktails. These apps indicate the continued rise of artisan food and beverage culture, and cater to the consumer desire for DIY experiences that allow them to replicate the products and services they typically purchase in-store.
Workshop Question - How can your brand incorporate DIY culture into its products/services?
Trend Themes
1. DIY Mixology Apps - The rise of at-home drinking among Millennials has brought on a surge of mixology apps that allow users to craft quality cocktails.
2. Mail-order Mixology Kits - New services like Mixology Monthly are making it easier for amateur bartenders to mix their favorite craft cocktails at home.
3. Customized Mixology Apps - The Mixel app lets users add in the ingredients they have on hand to see what they can make with what they've got.
Industry Implications
1. Food and Beverage - DIY mixology apps cater to the consumer desire for DIY experiences that allow them to replicate the products and services they typically purchase in-store.
2. Subscription Services - Mail-order mixology kits like Mixology Monthly offer a new class of subscription service that provides customers with monthly shipments of cocktail accessories.
3. Mobile Applications - Customized mixology apps like Mixel cater to the need for user-friendly mobile applications for at-home mixology.
