The traditional game of golf gets a makeover via interactive technologies
Implications - While golf is a well-known pastime, hobby and professional sport, brands are now seeing a lucrative opportunity to reinvent the game with technological advancements. Adding voice interactions, automation and more, golf is captivating multi-generational audiences. With these emerging themes in a long-established pastime, showcase how brands can further embrace nostalgia with the incorporation of high-tech functions.
Workshop Question - How can your brand leverage technology to reinvent a past trend within your industry?
Trend Themes
1. Tech-infused Golf - The merging of technology and golf brings a fresh and engaging experience to traditional pastime, creating opportunities for marketing high-tech functions.
2. Connected Mini Golf - The introduction of voice assistants and connected systems into mini golf courses demonstrate the potential for creating immersive and playful experiences with these technologies.
3. Multi-sensory Mini Golf - Creating unique and quirky mini golf designs with a variety of themes and immersive settings drives interest and repeat visits for users.
Industry Implications
1. Sports and Leisure - The introduction of technology and immersive design into traditional sports creates opportunities to attract a wider audience and increase revenue streams.
2. Hospitality - Restaurants and bars incorporating fun activities like mini golf and board games into their atmosphere can offer customers a unique and memorable experience.
3. Consumer Electronics - Gadgets like wearable golfing technology make it easier for consumers to track and improve their game, offering potential growth for businesses in the consumer electronics industry.
