Challenges & dares evolve onto online platforms for digital engagement
Implications - Traditional face-to-face activities are adapting with the use of technology to better integrate into consumer’s day-to-day consumption habits. Tapping into mobile apps and social platforms, brands are revamping how typically analog activities like dares and lip-syncing battles are experienced. Allowing consumers to engage in such challenges at any time they want to, these digital alternatives continue to promote social engagement in a much more streamlined, connected manner.
Workshop Question - Think of the most traditional part of your business. How could you reinvigorate that using mobile applications or social platforms?
Trend Themes
1. Mobile Challenge Campaigns - Brands are revamping traditional face-to-face activities like dares and lip-syncing battles through mobile apps and social platforms for greater accessibility and consumer engagement.
2. Use of New Tech Features - Brands are taking advantage of the newest features in technology like Apple's iOS 11 update and Facebook's Lip Sync Live feature to promote consumer engagement and create interactive experiences.
3. Social Media Dare Apps - Social media apps like YouClap are allowing users to recreate the fun of challenging friends to silly tasks through the creation and sharing of videos, creating a source of entertainment and social engagement for consumers.
Industry Implications
1. Advertising and Marketing - Mobile challenge campaigns and the use of new tech features present opportunities for advertising and marketing professionals to create innovative and interactive campaigns for greater consumer engagement and brand visibility.
2. Social Media - Social media platforms and dare apps are providing opportunities for social media professionals to create engaging content and interactive experiences for consumers, encouraging social engagement and brand loyalty.
3. Mobile App Development - The rise in mobile challenge campaigns and the use of new tech features highlights opportunities for mobile app developers to create innovative and interactive campaigns for businesses and consumers alike.
