Brands offer apps that prioritize ethical financial investments
Implications - With more consumers now prioritizing ethical and green investments, brands are offering curated platforms through which this can be done simply. The use of apps to ethically invest gives consumers the value-based purchases they increasingly desire, via a platform that reduces the barriers and inconveniences associated with investing.
Workshop Question - How can your brand better align itself with ethical consumer purchase habits?
Trend Themes
1. Ethical Investment Platforms - The rise of ethical investing has led to digital platforms like Wahed Invest that cater to halal or other ethical investing needs.
2. Social Impact Investment Apps - Impact investment firms like Newday Investing offer users an easy and accessible way to fund ventures that generate environmental or social return.
3. Transparent Ethical Investment Firms - Firms like OpenInvest offer fully customizable portfolios that provide a transparent and honest feedback mechanism to clients.
Industry Implications
1. Fintech - Fintech startups developing investment apps and platforms for ethical and social impact investing can expand this market niche further.
2. Investment Management - Investment management firms can create specialized funds catering to ethical and social impact investing like BlackRock's gun-free funds.
3. Information Technology - Development of data-driven platforms that provide users with comprehensive information for ethical investment research and analysis like the Shape app.
