Brands are marketing their desserts and sweet treats as non-GMO
Implications - Dessert brands are highlighting the fact that the ingredients in the products they release are non-GMO. More than simply catering to health-conscious consumers, these products offer brands with non-organic desserts a different way to establish their nutritious value, while strengthening the perceived health of the organic desserts that they also tout as being non-GMO.
Workshop Question - How could your brand use labeling to enhance its perceived value?
Trend Themes
1. Non-gmo Desserts - More dessert brands are marketing their products as non-GMO, offering opportunity for brands to establish nutritional value and cater to health-conscious consumers.
2. Clean Ingredient Confections - Many brands are creating reformatted confections that use recognizable, clean ingredients to appeal to health-focused consumers.
3. Specialized Dietary Confections - Brands are creating allergy-friendly candy options to create products that cater to a wider range of dietary restrictions.
Industry Implications
1. Food and Beverage Industry - The food industry can take advantage of these trends by offering more products with clean, recognizable ingredients and specialized dietary options.
2. Health and Wellness Industry - The health and wellness industry can use these trends to create more products that cater to consumers looking for clean, specialized dietary options in their sweet treats.
3. Non-profit Industry - Non-profit organizations can seek partnerships with companies like CompletEats to promote their causes through product sales that donate a portion of proceeds.
