Wildway's Drink Blends Encourage Restoration, Relaxation and More
Laura McQuarrie — December 15, 2017 — Lifestyle
References: wildwayoflife & foodbusinessnews.net
Wildway recently launched an all-new line of functional smoothie bowl mixes that are packed with probiotics, adaptogenic ingredients and herbs. In terms of taste, the flavors are neutral, meaning that they can be easily tailored to one's individual taste with preferred smoothie add-ins.
The Wildway Smoothie Bowl Starter Mixes are offered in four types: Restore, Recover, Relax and Recharge. As function-focused smoothie blends, each variety has been meticulously crafted with specific ingredients. While the Recharge mix contains caffeine from guarana seed and added acetyl L-carnitine, the Relax mix boasts soothing chamomile, lemon balm and green tea. On each package, three key ingredients are called out with graphic symbols.
Beyond nutrition, many consumers are now interested in exploring the health-enhancing roles of specific foods, especially adaptogenic herbs and superfoods.
The Wildway Smoothie Bowl Starter Mixes are offered in four types: Restore, Recover, Relax and Recharge. As function-focused smoothie blends, each variety has been meticulously crafted with specific ingredients. While the Recharge mix contains caffeine from guarana seed and added acetyl L-carnitine, the Relax mix boasts soothing chamomile, lemon balm and green tea. On each package, three key ingredients are called out with graphic symbols.
Beyond nutrition, many consumers are now interested in exploring the health-enhancing roles of specific foods, especially adaptogenic herbs and superfoods.
Trend Themes
1. Functional Smoothie Bowl Mixes - Wildway's new line of smoothie bowl mixes includes probiotics, adaptogenic ingredients, and herbs to provide specific health benefits.
2. Probiotics and Adaptogenic Ingredients - The use of probiotics and adaptogenic ingredients in functional foods and beverages presents disruptive innovation opportunities in the health and wellness industry.
3. Specific Function-focused Blends - Crafting smoothie bowl mixes with a specific function in mind, such as Relax or Recharge, is a trend to watch in the functional food and beverage industry.
Industry Implications
1. Health and Wellness - The health and wellness industry can capitalize on the trend of functional smoothie bowl mixes to innovate with new products containing probiotics and adaptogenic ingredients.
2. Superfoods and Adaptogens - The use of adaptogenic herbs and superfoods for specific health benefits present opportunities for innovation in the food and beverage industry.
3. Nutrition and Functional Foods - The trend towards specific function-focused foods, such as the Wildway Smoothie Bowl Starter Mixes, can disrupt the nutrition and functional foods industry.
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