Ocean Hugger Foods' Vegan Sushi Replicates Fish with a Vegetable
Laura McQuarrie — September 16, 2017 — Lifestyle
References: oceanhuggerfoods & vegnews
'Ahimi' from Ocean Hugger Foods is a vegan sushi alternative that is described as "a healthy, safe, raw Ahi without the tuna." Although the product seems to have the same look and texture as tuna, it is actually made from tomatoes and a few other ingredients to give it a savory, meat-like flavor.
Ocean Hugger's tomato-based Ahimi tuna is set to be available to consumers in the sushi cases at the Whole Foods Markets in Los Angeles and New York.
With the rise in plant-based eating, many consumers are becoming more open-minded about trying simple substitutes for meat powered by vegetables. Although there has been a lot of innovation within the creation of mock chicken, beef and pork products over the past few years, many leading vegan food brands are now aiming to perfect seafood substitutes.
Ocean Hugger's tomato-based Ahimi tuna is set to be available to consumers in the sushi cases at the Whole Foods Markets in Los Angeles and New York.
With the rise in plant-based eating, many consumers are becoming more open-minded about trying simple substitutes for meat powered by vegetables. Although there has been a lot of innovation within the creation of mock chicken, beef and pork products over the past few years, many leading vegan food brands are now aiming to perfect seafood substitutes.
Trend Themes
1. Plant-based Seafood - Ahimi tomato sushi rolls from Ocean Hugger Foods represent a growing trend of plant-based seafood alternatives, creating a disruptive innovation opportunity for vegan food companies and restaurants.
2. Mock Meat Innovation - Ocean Hugger Foods' Ahimi tomato sushi rolls represent a new trend of innovation in vegan mock meats, and creates a disruptive innovation opportunity for companies in the food industry.
3. Open-minded Consumers - The rise in plant-based eating and willingness of consumers to try simple substitutes for meat such as Ocean Hugger Food's Ahimi tomato sushi rolls opens up disruptive innovation opportunities for restaurants and food companies.
Industry Implications
1. Food and Beverage - Ocean Hugger Foods' Ahimi tomato sushi roll creates a disruptive innovation opportunity for companies in the food and beverage industry looking to capitalize on plant-based seafood alternatives and mock meat innovation.
2. Vegan Food - Ocean Hugger Foods' Ahimi tomato sushi roll represents the growing trend of innovation in vegan foods, creating a disruptive innovation opportunity for vegan food companies looking to develop and perfect seafood substitutes.
3. Fast Casual Restaurants - Ocean Hugger Foods' Ahimi tomato sushi roll represents a growing trend of plant-based and vegan offerings in the restaurant industry, creating a disruptive innovation opportunity for fast casual restaurants looking to cater to open-minded consumers.
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