"Sneakerhead" culture forms communities through networking events
Implications - Sneakerhead cultures are creating and attending specialty networking events as a way to enhance engagement between individuals and groups within this space. With this culture originating from shared interests in basketball, hip hop, and footwear, the establishment of multifaceted sneaker-specific networking events is an acceleration of the consumer desire for connecting and collaborating on their more niche interests, as a way to feel a sense of belonging and community.
Workshop Question - How can your brand tap into existing cultures to create social networking experiences?
Trend Themes
1. Sneaker Networking Events - Sneakerhead cultures creating and attending specialty networking events as a way to enhance engagement between individuals and groups within this space.
2. VR and AR Retail - Brands are using virtual reality and augmented reality technology to create fun and immersive retail experiences.
3. Alternative Retail Methods - Sneaker retailers are using creative, alternative methods, such as pop-up hotels and mobile vans to engage with customers in a unique way.
Industry Implications
1. Fashion - The fashion industry can use sneaker-specific networking events to enhance engagement with customers and create a sense of community.
2. Retail - Using VR and AR technology in retail stores can enhance and personalize the shopping experience, potentially increasing sales and customer loyalty.
3. Entertainment - Collaborating with musicians and offering exclusive, limited-edition merchandise, such as sneakers, during concerts or events can create hype and excitement among fans.
6 Featured, 54 Examples:
212,119 Total Clicks
Date Range:
Feb 18 — Jun 18
Trending:
Warm
Consumer Insight Topics:
