Croissants are used as the starting point for new desserts and dishes
Implications - Croissants are being used as the base of various dishes and desserts, creating unique hybrid products. Such items serve as an example for how brands can cater to consumers' experiential proclivities when it comes to their consumption habits, while also allowing the brands in question some room for creativity in the production pipeline, all without forgoing familiarity in the process.
Workshop Question - How can your brand cater to consumers looking for some sort of experiential consumption?
Trend Themes
1. Hybrid Pastry Products - There is a growing trend of hybrid pastry products across various food categories, with brands experimenting with unique combinations to offer a novel product.
2. Fusion Flavors - Brands are mixing different culinary cultures to create fusion flavors that appeal to diverse palates, blending familiar tastes with exciting and experimental textures.
3. Instagram-friendly Food - With social media platforms becoming a prevalent source of marketing, food brands are creating innovative, Instagram-friendly products to lure customers seeking picturesque and share-worthy dishes.
Industry Implications
1. Food and Beverage Industry - Various food and beverage companies can leverage this trend by exploring novel combinations and flavors, catering to a customer's desire for culinary experimentation and innovation.
2. Hospitality Industry - Hotels and restaurants can create their hybrid pastries, tapping into customers' desires for interactive dining experiences and visual appeal by experimenting with ingredients and flavors.
3. Marketing Industry - With social media becoming a marketing platform, brand agencies can explore making visually pleasing products that can be easily photographed and shared on social media, encouraging engagements.
