Mung bean is used as a protein replacement in food items
Trend - For what has long served as a staple in the Ayurvedic diet, the use of mung beans in a variety of food items has become an increasingly popular protein replacement in North America. Being higher in nutritional value than chickpeas and black beans, mung beans serve health-conscious consumers seeking a satisfying protein alternative to round out their diet.
Insight - Now that more North American consumers' are focusing on diets that prioritize all-encompassing health rather than calorie-restriction, individuals in this space are constantly seeking out unfamiliar ingredients that accommodate their dietary choices. The growth of choice in the "alternative" food category has resulted in consumers researching what's best for them rather than simply accepting limited options as they once had to in the past.
Insight - Now that more North American consumers' are focusing on diets that prioritize all-encompassing health rather than calorie-restriction, individuals in this space are constantly seeking out unfamiliar ingredients that accommodate their dietary choices. The growth of choice in the "alternative" food category has resulted in consumers researching what's best for them rather than simply accepting limited options as they once had to in the past.
Workshop Question - How does your brand attempt to satisfy the needs of consumers looking to step outside their comfort zone?
Trend Themes
1. Alternative Protein Sources - Consumers are seeking out unfamiliar ingredients that accommodate their dietary choices.
2. Bean-based Products - Mung beans are being used more frequently for their high nutritional value.
3. Plant-based Egg Alternatives - There is a rise in sustainable alternatives to conventional eggs, such as mung beans, that appeal to health-conscious consumers.
Industry Implications
1. Food Manufacturing - Food manufacturers can explore alternative protein sources like mung beans in order to introduce healthier options for conscious consumers.
2. Plant-based Foods - The production of plant-based food items will continue to grow with the rising demand for sustainable and healthy food choices.
3. Packaged Snacks - The introduction of bean-based and plant-based egg products presents opportunities for on-the-go, health-conscious snacks.
