JoeFroyo's Cold Brews Deliver Caffeine, Probiotics & Protein
Laura McQuarrie — May 11, 2018 — Lifestyle
References: joefroyo
Most cold brew beverages are functional in the sense that they help to energize the drinker with a shot of caffeine, but JoeFroyo is setting itself apart by offering not just caffeine, but probiotics and protein too as part of its flavorful formulas.
The 100% lactose-free and gluten-free beverages are unique in that they infuse original cold brew coffee with premium drinkable yogurt that's made from Real California Milk. The high-pressured, preservative-free products are offered in three flavors—Latte, Mocha and Espresso—which all provide 15 grams of protein, an essential building block for building and repairing tissues.
As well as delivering a ready-to-drink product that puts a twist on conventional bottled coffee beverages, JoeFroyo is offering consumers a choice that provides long-lasting energy and natural health benefits.
The 100% lactose-free and gluten-free beverages are unique in that they infuse original cold brew coffee with premium drinkable yogurt that's made from Real California Milk. The high-pressured, preservative-free products are offered in three flavors—Latte, Mocha and Espresso—which all provide 15 grams of protein, an essential building block for building and repairing tissues.
As well as delivering a ready-to-drink product that puts a twist on conventional bottled coffee beverages, JoeFroyo is offering consumers a choice that provides long-lasting energy and natural health benefits.
Trend Themes
1. Functional Cold Brew Beverages with Probiotics and Protein - Combining the benefits of cold brew coffee with the health features of probiotics and protein present an opportunity for disruptive innovation in the cold brew beverage industry.
2. Innovative Bolstered Beverages - Beverage industry players can take advantage of this trend by innovating and bolstering their products with unique combinations of ingredients.
3. Ready-to-drink Beverage Market - The demand for functional and healthy bottled beverages is on the rise, representing an opportunity for disruptive innovation in the ready-to-drink beverage market.
Industry Implications
1. Cold Brew Coffee Industry - Providing cold brew coffee with functional and healthy benefits will set companies apart in the increasingly crowded cold brew coffee industry.
2. Yogurt Industry - Expanding the use of premium drinkable yogurt to create unique beverage offerings presents a chance for disruption in the yogurt industry.
3. Functional Beverage Industry - Cold brew beverages that offer additional functional benefits such as protein and probiotics create new opportunities in the functional beverage industry.
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