Brands and government policies ban or phase out traditional plastic straws
Implications - With brands and certain governments increasingly focusing on the impact of their waste-related policies, along with consumer lifestyle habits related to excess consumption, a step many are taking is to phase out plastic straws – whether through the use of new materials, or banning them entirely. This shift comes as sustainable consumption is increasingly considered to be a cyclical concept in which the consumer, big businesses, and government policies all bear responsibility
Workshop Question - How can your brand contribute to newly emerging sustainability practices?
Trend Themes
1. Plastic Ban - As the movement about the impact of plastics in the environment increases, businesses have the opportunity to phase out traditional plastics and scale their products and/or solutions using eco-friendly alternatives.
2. Sustainable Consumption - Consumers are becoming more conscious of their impact on the environment and businesses should strive to cater to this market trend by innovating their products and services towards sustainable and eco-friendly principles.
3. Personalizations - Businesses have the opportunity to innovate their personalized products by creating unique and imaginative designs while upholding eco-friendly materials and methods of production to meet consumer customization preferences.
Industry Implications
1. Food and Beverage - As the movement against plastics in the environment gains momentum, businesses should start thinking beyond their industry norms to contribute to a cleaner environment.
2. Packaging - The packaging industry has the opportunity to pivot towards sustainable alternatives while incorporating personalizations to meet consumer preferences.
3. Retail - Businesses in retail should adjust to the growing awareness of environmental sustainability by offering eco-friendly personalized options in their products.
5 Featured, 39 Examples:
165,089 Total Clicks
Date Range:
Dec 17 — Aug 18
Trending:
Warm
Consumer Insight Topics:
