Brands are using artificial intelligence to create impactful fragrances
Trend - Fragrance brands are turning to artificial intelligence and machine learning to create impactful and hyper-customized products that appeal to unique consumer preferences. While some companies are using this technology in order to invite consumers into the product development experience, others are referencing data-driven studies to better target select demographics.
Insight - Uniqueness is an important trait for contemporary consumers and for many, it is a strong factor in purchasing decisions. As offerings on the market diversify, individuals look for products that perfectly match their preferences, personality, and needs. Aware of the benefits that technological innovation brings to production and customization, individuals emphasize the need for increasingly personalized products within different industries. In finding such offerings, consumers feel special and assured that what they are buying is right for them.
Insight - Uniqueness is an important trait for contemporary consumers and for many, it is a strong factor in purchasing decisions. As offerings on the market diversify, individuals look for products that perfectly match their preferences, personality, and needs. Aware of the benefits that technological innovation brings to production and customization, individuals emphasize the need for increasingly personalized products within different industries. In finding such offerings, consumers feel special and assured that what they are buying is right for them.
Workshop Question - How can your company utilize artificial intelligence in the product development cycle?
Trend Themes
1. Hyper-customized Fragrances - Brands are using machine learning and AI to create highly personalized fragrances that perfectly match consumer preferences and needs.
2. Data-driven Scent Creation - Fragrance manufacturers are leveraging consumer insights and data to develop perfumes with a high level of performance and market appeal.
3. Algorithmic Perfumery - The use of artificial intelligence in the creation of one-of-a-kind fragrances that answer the growing consumer desire for uniqueness and impeccable personalization.
Industry Implications
1. High-end Fragrance Industry - The high-end fragrance industry can take advantage of these trends to create more personalized, data-driven, and innovative products.
2. Artificial Intelligence Industry - Artificial intelligence companies can develop more advanced and intuitive AI-powered tools that fragrance manufacturers can use to develop customized scents.
3. Fashion and Cosmetics Industry - The fashion and cosmetics industry can use these trends to develop more personalized and targeted products that cater to changing consumer preferences and needs.
4 Featured, 32 Examples:
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Date Range:
May 19 — Jun 20
Trending:
Warm
Consumer Insight Topics:
