Entertainment franchises collaborate with the cosmetic industry
Trend - As movie and television franchises remain deeply immersed in pop culture, they're now seen collaborating with brands in the cosmetic industry--another industry that's seen growth in the last few years.
Insight - Consumers who view themselves as fans of certain entertainment-based content tend to form their hobbies or identities around it--whether that's in what they view or what they purchase. This behavior reveals a desire from consumers for brands to appeal to them via their niche personal preferences, rather than being solely targeted and defined by their demographics.
Insight - Consumers who view themselves as fans of certain entertainment-based content tend to form their hobbies or identities around it--whether that's in what they view or what they purchase. This behavior reveals a desire from consumers for brands to appeal to them via their niche personal preferences, rather than being solely targeted and defined by their demographics.
Workshop Question - What's a franchise brand that your company could collaborate with?
Trend Themes
1. Entertainment and Cosmetic Industry Collaboration - The trend of entertainment franchises collaborating with the cosmetic industry reveals a desire from consumers for brands to appeal to them via their niche personal preferences
2. Pop Culture-inspired Beauty Products - The trend of creating beauty products inspired by pop culture allows brands to tap into consumers' fandom in a fun and engaging way
3. Limited Edition Product Releases for Special Events - Creating limited edition products for special events or holidays can drive sales and create buzz among consumers
Industry Implications
1. Entertainment Industry - Business professionals in the entertainment industry can collaborate with cosmetic brands to create innovative, niche products for their audience
2. Cosmetic Industry - Business professionals in the cosmetic industry can create limited edition products inspired by pop culture to attract niche consumers
3. Retail Industry - Business professionals in the retail industry can capitalize on the trend of limited edition product releases for special events to create excitement and drive sales
4 Featured, 36 Examples:
61,414 Total Clicks
Date Range:
Feb 19 — Jun 20
Trending:
Warm
Consumer Insight Topics:
