Home-organization services and platforms take inspiration from Marie Kondo
Trend - Since Marie Kondo's book and TV show made waves, home organization services and platforms have become increasingly popular. These exist in the form of websites, tutorials and services that give people ideas and tools to ensure that their personal environments are streamlined and to their liking.
Insight - As people have more time on their hands due to the closure of many pubic and private spaces, finding home projects has been top-of-mind. This, connected with the design inspirations that have been made popular in recent years, has allowed for new room in consumers' lives for brands, products and services that empower them to create in and for the home, in styles that are both personalized and easy to follow.
Insight - As people have more time on their hands due to the closure of many pubic and private spaces, finding home projects has been top-of-mind. This, connected with the design inspirations that have been made popular in recent years, has allowed for new room in consumers' lives for brands, products and services that empower them to create in and for the home, in styles that are both personalized and easy to follow.
Workshop Question - How is your brand empowering consumers to engage with its product/service on their own terms?
Trend Themes
1. Home Organization - Home organization services and platforms have become increasingly popular since Marie Kondo's book and TV show made waves.
2. Branded Tech Storage Tutorials - Lifestyle brands are creating tech storage tutorials as a way to capitalize on the trend of home organization.
3. Whole-home Organization Consultations - Tailored Living offers virtual consultations to allow homeowners to design custom solutions with no risk.
Industry Implications
1. Interior Design - Interior designers can capitalize on the trend of home organization by incorporating personalized and streamlined designs into their services.
2. E-commerce - E-commerce platforms can offer personalized and easy to follow products that help consumers create a streamlined and personalized home organization style.
3. Moving Services - Moving services can expand their offerings to include pre-move prep, logistics management, and organizational solutions for homeowners seeking to create a simple, clean living environment.
4 Featured, 36 Examples:
131,629 Total Clicks
Date Range:
Aug 19 — Jun 20
Trending:
Warm
Consumer Insight Topics:
