Burger King's AI Ads are Bizarre and Memorable
Ellen Smith — September 28, 2018 — Marketing
References: burgerking & adweek
Burger King's AI ads remind consumers that in a technologically advanced age, the touch of human creativity is sometimes necessary.
Thousands of the fast food chain's ads were fed through an AI algorithm, and eventually, a deep-learning robot wrote fresh content based on the chain's past copy. The end result, are commercials that feature phrases like "the chicken crossed the road to become a sandwich" or descriptions such as "a bed of mayonnaise for extra sleep."
When it comes to marketing, Burger King is no stranger to the hilarious and the bizarre. This recent ad series incorporates both, ultimately offering a strange but memorable ad that plays into the excitement and concern surrounding AI advancements.
Thousands of the fast food chain's ads were fed through an AI algorithm, and eventually, a deep-learning robot wrote fresh content based on the chain's past copy. The end result, are commercials that feature phrases like "the chicken crossed the road to become a sandwich" or descriptions such as "a bed of mayonnaise for extra sleep."
When it comes to marketing, Burger King is no stranger to the hilarious and the bizarre. This recent ad series incorporates both, ultimately offering a strange but memorable ad that plays into the excitement and concern surrounding AI advancements.
Trend Themes
1. AI-generated Ads - Using AI algorithms to generate ad content opens up new possibilities for creating memorable and unconventional advertisements.
2. Human-centric Marketing - In a technologically advanced age, incorporating human creativity into marketing campaigns can help to bring a personal touch and resonate with consumers.
3. Embracing the Bizarre - Embracing bizarre and unconventional elements in advertising can help brands stand out and capture attention in a crowded market.
Industry Implications
1. Fast Food - The fast food industry can leverage AI-generated ads to create unique and memorable campaigns that resonate with target consumers.
2. Advertising and Marketing - The advertising and marketing industry can explore the use of AI algorithms to create innovative and unconventional advertisements that challenge traditional approaches.
3. Technology - Advancements in AI technology offer opportunities for the technology industry to develop more sophisticated algorithms for creative content generation in various sectors, including advertising.
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