Rival brands are putting their differences aside for a larger purpose
Trend - In the world of marketing, brands of every industry have rivals due to the similarity of their product or service and the audience they share. In efforts to raise awareness to worldly issues, competing brands are joining forces to combat matters at a larger scale.
Insight - The current social and political climate has caused mental, emotional, and economic strain on consumers, which drives them to look for ways to contribute to causes they support. As a result, consumers are more likely to appreciate companies that share their same values and support different global issues as a way to connect and extend their ability to help.
Insight - The current social and political climate has caused mental, emotional, and economic strain on consumers, which drives them to look for ways to contribute to causes they support. As a result, consumers are more likely to appreciate companies that share their same values and support different global issues as a way to connect and extend their ability to help.
Workshop Question - How can your brand raise awareness to worldly initiatives?
Trend Themes
1. Brand Solidarity - In the current social and political climate, consumers appreciate rival brands that put their differences aside for a larger purpose.
2. Sustainability Collaboration - Collaboration between rival brands in developing environmentally friendly products and initiatives will appeal to conscious consumers.
3. Cause-driven Marketing - The rise in cause-driven marketing, where brands support global issues and values that resonate with their customers, allows them to connect and extend their ability to help.
Industry Implications
1. Food and Beverage Industry - The food and beverage industry can collaborate to reduce waste and support cancer-fighting initiatives, gaining consumer appeal while also addressing global issues.
2. Sporting Goods Industry - Rival brands in the sporting goods industry can join forces to develop sustainable sports products that resonate with their customers and address climate change.
3. Fashion Industry - The fashion industry can collaborate in support of sustainable initiatives and develop products that appeal to conscious consumers.
4 Featured, 34 Examples:
90,678 Total Clicks
Date Range:
Nov 19 — Jun 20
Trending:
Average
Consumer Insight Topics:
