Hotels are repurposing their rooms to offer new services amid COVID-19
Trend - Amid the COVID-19 pandemic, various hotel brands across the globe are pivoting their rooms to offer new services. These repurposed rooms include pop-up restaurants, temporary work offices, and emergency hospital rooms.
Insight - Consumer needs have evolved drastically with the onset of the COVID-19 pandemic, leaving many consumers concerned about adequate care access, the ability to work in a distraction-free zone, and even looking for safe opportunities to dine out. As they try to accept the "new normal" they are facing, they are turning to brands to provide options that allow them to regain a sense of normalcy and safety amid the confusion.
Insight - Consumer needs have evolved drastically with the onset of the COVID-19 pandemic, leaving many consumers concerned about adequate care access, the ability to work in a distraction-free zone, and even looking for safe opportunities to dine out. As they try to accept the "new normal" they are facing, they are turning to brands to provide options that allow them to regain a sense of normalcy and safety amid the confusion.
Workshop Question - How can you pivot your business or service amid the COVID-19 pandemic?
Trend Themes
1. Hotel Room Repurposing - As consumers needs have changed during the COVID-19 pandemic, hotels have had to find innovative ways to adapt, including repurposing their rooms for pop-up restaurants and temporary offices.
2. Charitable Room Donations - Amid the COVID-19 pandemic, hotels are giving back to their communities by donating rooms to provide shelter and quarantine space to those in need.
3. Work From Hotel Rooms - With remote work becoming more prevalent during the pandemic, hotels have found new opportunities by offering their rooms as isolated workspaces.
Industry Implications
1. Hospitality/travel Industry - Hotels have had to pivot their services during the pandemic to meet evolving consumer needs, opening up new opportunities for innovation in the hospitality industry.
2. Healthcare Industry - Some hotels are converting their rooms into hospital facilities to provide much-needed relief for overburdened healthcare systems, offering potential for collaborative partnerships between the hospitality and healthcare industries.
3. Real Estate Industry - As remote work becomes more prevalent, hotels repurposing their rooms as workspaces can potentially tap into the real estate market for flexible office spaces.
