The 'Fragrance Combining Cabinet' is a Dynamic Perfume Display
Laura McQuarrie — November 9, 2018 — Business
References: perchinteractive & vimeo
Perch, a leading provider of interactive physical and digital displays for retail marketing, created the Jo Malone Fragrance Combining Cabinet as an innovative perfume display and a powerful way to communicate aromatic experiences with visuals.
As one's sense of smell is deeply connected to the part of the brain that processes memories and emotions, individuals can have profoundly different experiences to the same scents. With this dynamic fragrance display, consumers are able to pick up various product packages and without even having to open a bottle's cap, get a sense of the essence of each scent. While the scents are botanically based, some are represented by bright pink flowers and others seem to come off as more herbaceous or bright, citrusy and fresh.
As one's sense of smell is deeply connected to the part of the brain that processes memories and emotions, individuals can have profoundly different experiences to the same scents. With this dynamic fragrance display, consumers are able to pick up various product packages and without even having to open a bottle's cap, get a sense of the essence of each scent. While the scents are botanically based, some are represented by bright pink flowers and others seem to come off as more herbaceous or bright, citrusy and fresh.
Trend Themes
1. Interactive Fragrance Displays - Creating interactive displays that allow consumers to experience scents without opening product packaging.
2. Multi-sensory Retail Marketing - Utilizing sensory experiences to engage and communicate with consumers in a more powerful way.
3. Personalized Fragrance Experiences - Customizing fragrance combinations based on individual preferences and memories.
Industry Implications
1. Retail Marketing - Incorporating interactive displays and multi-sensory experiences into retail marketing strategies.
2. Perfume Industry - Innovating perfume packaging and display designs to enhance consumer engagement and product discovery.
3. Consumer Goods - Developing personalized fragrance experiences that cater to individual preferences and emotions.
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