The self care movement expands into unexpected places
Trend - Self-care and wellness seem like a natural fit in industries such as beauty or food and beverage. However, the definition of self-care now includes general indulgence and enjoyment, opening opportunities to apply the concept of self-care and wellness to unexpected industries.
Insight - "Self-care" refers to actions one takes to maintain their own holistic wellness. This can include additive tasks -- such as taking supplements -- but can also include acts of omission, such as shutting off one's phone. Naturally, self-care becomes more prevalent during times of volatility as holistic wellness becomes more difficult to maintain in times of stress. Post-crisis, consumers will see holistic wellness as a foundation for happiness and success in all pursuits.
Insight - "Self-care" refers to actions one takes to maintain their own holistic wellness. This can include additive tasks -- such as taking supplements -- but can also include acts of omission, such as shutting off one's phone. Naturally, self-care becomes more prevalent during times of volatility as holistic wellness becomes more difficult to maintain in times of stress. Post-crisis, consumers will see holistic wellness as a foundation for happiness and success in all pursuits.
Workshop Question - How do you positively contribute to your customer's sense of wellness?
Trend Themes
1. Holistic Wellness - Holistic wellness is becoming a foundation for happiness and success in all pursuits.
2. Engaging Finance - Immersive financial pop-ups and events are successfully engaging consumers.
3. Personalized Pet Care - Pet owners are looking for personalized solutions when it comes to their pets' health and wellness.
4. Travel Wellness - The travel industry is being reshaped to focus on wellness and hygiene to provide more assurance and guidance for travelers post-pandemic.
Industry Implications
1. Beauty - Beauty industry professionals can consider expanding in the holistic wellness category to further address self-care needs.
2. Finance - Financial professionals can consider utilizing immersive activations to engage consumers and educate them about financial literacy.
3. Pet Care - Pet store owners and pet care professionals can consider offering personalized solutions with the help of data-driven algorithms.
4. Travel - Travel industry professionals can consider incorporating wellness and hygiene as a focal point for post-pandemic travel solutions.
