Apps that are typically used by younger demographics see a boost among seniors
Trend - With COVID-19 being risky for senior citizens in particular, stay-at-home orders are especially important to keep this demographic safe. Thus, they're having to adapt just as much as everyone else when it comes to staying healthy and connected with others. As a result, brands that offer online services like virtual exercise and conferencing are seeing a boost in senior engagement.
Insight - In many ways, senior citizens have been hit harder than other demographics when it comes to the COVID-19 pandemic. On top of being more likely to face serious consequences as a result of contracting the virus, they've also been more psychologically harmed by the isolation that's been imposed on people around the world, particularly those who live in care homes. Thus, those who have the capacity to engage in the platforms that are keeping people entertained and connected are going to be a priority for this older generation as well.
Insight - In many ways, senior citizens have been hit harder than other demographics when it comes to the COVID-19 pandemic. On top of being more likely to face serious consequences as a result of contracting the virus, they've also been more psychologically harmed by the isolation that's been imposed on people around the world, particularly those who live in care homes. Thus, those who have the capacity to engage in the platforms that are keeping people entertained and connected are going to be a priority for this older generation as well.
Workshop Question - How is your brand finding ways to engage under-served demographics?
Trend Themes
1. Digital Engagement for Seniors - With many seniors isolated from their communities during the pandemic, services that offer virtual exercise and conferencing have seen an increase in engagement from older demographics.
2. Boomer User Growth on Multimedia Apps - Multimedia apps like Snapchat and Houseparty are seeing increased user growth among older users, including baby boomers.
3. Intergenerational Video Platforms - Video creation platforms like Zoog and remote storytelling platforms like Goodnight Zoom facilitate better family bonding and connection across generational gaps.
Industry Implications
1. Digital Health and Wellness Services - Companies that offer digital services aimed at increasing physical and mental wellness for seniors, including virtual exercise and social conferencing, have an opportunity to cater to an older demographic in need.
2. Multimedia and Social Media Platforms - Multimedia and social media platforms have an opportunity to cater to an older demographic as the user base among baby boomers and older generations grows.
3. Intergenerational Communication and Connection Platforms - Tech companies that offer intergenerational communication and connection platforms like Zoog and Goodnight Zoom have an opportunity to bridge the divide between older and younger generations.
