Quick service restaurants use tech-integrated solutions for post-COVID reopenings
Trend - As QSR brands begin reopening around the world, tech-integrated solutions are giving them the opportunity to ensure consumer and employee safety as COVID-19 remains a threat. These innovations include everything from lid-dispensing units to contact-free drink dispensers.
Insight - Now that physical distancing measures have shown themselves to be effective in limiting the spread of COVID-19 in many parts of the world, consumers are looking forward to the reopenings that are coming with this downturn. However, there is still an underlying understanding and fear among individuals that a complete return to normal will result in a resurgence of cases. Thus, consumers expect that brands enact in-store solutions that limit their contact with high-touch surfaces, and other people, in order to ease some of their fears.
Insight - Now that physical distancing measures have shown themselves to be effective in limiting the spread of COVID-19 in many parts of the world, consumers are looking forward to the reopenings that are coming with this downturn. However, there is still an underlying understanding and fear among individuals that a complete return to normal will result in a resurgence of cases. Thus, consumers expect that brands enact in-store solutions that limit their contact with high-touch surfaces, and other people, in order to ease some of their fears.
Workshop Question - How is your brand balancing consumer and employee anxieties with the desire to reopen?
Trend Themes
1. Contactless Technology - Businesses are incorporating contactless technology solutions to ensure consumer and employee safety post-COVID-19 pandemic.
2. Hygiene Innovations - Hygiene innovations such as dispensing and guarding devices are gaining traction in the service industry.
3. Data Analytics - Data analytics solutions are increasingly being adopted by businesses to keep up with changes in demand and customers' preferences.
Industry Implications
1. Fast Food Restaurants - Fast food chains are increasingly turning to contactless technology and dispensing devices to ensure customer and employee safety post COVID-19.
2. Retail Industry - Contactless technology such as touchless retail touchscreens are being developed and utilized to enhance customer experience and limit the spread of pathogens.
3. Hospitality Industry - Data analytics solutions have been introduced in the hospitality industry to enhance efficiency in operations, improve customer experience and maximize profitability.
