O Boticário & IBM Created Fragrances with Machine Learning
Laura McQuarrie — May 24, 2019 — Fashion
References: boticario.br & thecurrentdaily
Cosmetics brand O Boticário from Brazil partnered with IBM to create two unique new Millennial fragrances with artificial intelligence. These scents were created with the findings from a data-driven study by Symrise, as well as fragrance sales information, a customer's location and age, plus other factors. All this data enabled the AI scent tool Philyra, which is powered by machine learning, to create fragrance combinations for different demographics—with the Brazilian Millennial in mind, the system developed a profile with notes of fruits, flowers, wood, spices, caramel, cucumber and even condensed milk.
O Boticário's two AI-created perfumes will be sold as genderless scents and have the potential to inspire the making of a variety of other cosmetics and personal care products.
O Boticário's two AI-created perfumes will be sold as genderless scents and have the potential to inspire the making of a variety of other cosmetics and personal care products.
Trend Themes
1. AI-created Fragrances - The success of O Boticário's AI-created perfumes demonstrates the potential for artificial intelligence to revolutionize the fragrance industry.
2. Data-driven Product Development - The collaboration between O Boticário and IBM highlights the power of using data and machine learning to create unique products that cater to specific demographics.
3. Genderless Scents - The introduction of genderless scents by O Boticário paves the way for a new trend in the fragrance industry, challenging traditional gender-based marketing strategies.
Industry Implications
1. Cosmetics - The success of AI-developed fragrances in the cosmetics industry opens up opportunities for other cosmetic products, such as skincare and makeup, to be created using artificial intelligence and data analysis.
2. Personal Care - The use of AI in creating personalized fragrances by O Boticário and IBM provides a disruptive innovation opportunity for the personal care industry to create custom-made, data-driven products, including lotions, shower gels, and hair care.
3. Fragrance - The adoption of AI technology in fragrance creation by O Boticário and IBM presents a disruptive innovation opportunity for the fragrance industry to enhance the development of unique and personalized scents.
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