'Calm' Made the 'Lost Grimm Fairy Tale' Using Artificial Intelligence
Laura McQuarrie — April 13, 2018 — Lifestyle
References: campaignlive
Fairy tales from the Brothers Grimm are some of the best-known in literary history, often shared as short bedtime stories—and the Calm app is introducing 'The Lost Grimm Fairy Tale' as the "first new Brothers Grimm fairy tale in 200 years."
'Calm' is a mindfulness and meditation app that is used by millions of people who wish to find clarity, joy and ease in their days, as well as peace at night, especially when it's time to sleep. Calm previously created soothing sleep sprays and sleep-inducing slow-motion films to promote its relaxing audio tracks and its newest offering takes the form of a reinvented bedtime story. The all-new fairy tale was created with artificial intelligence, with one of the app's co-founders calling it "a form of literary cloning."
'Calm' is a mindfulness and meditation app that is used by millions of people who wish to find clarity, joy and ease in their days, as well as peace at night, especially when it's time to sleep. Calm previously created soothing sleep sprays and sleep-inducing slow-motion films to promote its relaxing audio tracks and its newest offering takes the form of a reinvented bedtime story. The all-new fairy tale was created with artificial intelligence, with one of the app's co-founders calling it "a form of literary cloning."
Trend Themes
1. AI-generated Storytelling - Calm's AI-generated fairy tale showcases the potential for AI to be used in the creation of new, engaging stories
2. Personalized Storytelling - AI-generated stories present an opportunity for personalized storytelling that caters to individual preferences and interests
3. Reviving Traditional Literature - AI-generated fairy tales show promise in reviving traditional literature and creating new works inspired by them
Industry Implications
1. Publishing - The publishing industry could leverage AI technology for the creation of original content and the publishing of more diverse and inclusive stories
2. Entertainment - The entertainment industry may use AI-generated stories to create new and exciting content that caters to individual preferences
3. Education - The education industry may also leverage AI-generated stories to teach students about literary history and introduce new works of literature
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