Brands are launching teas specifically formulated to support uterine health
Trend - Brands in the health and wellness space are launching reproductive-specific teas that claim to support hormonal and uterine health. Infused with organic ingredients rich in vitamins, these teas claim to improve reproductive health to help increase the chance of pregnancy.
Insight - As more wellness-focused consumers take a holistic approach to their health, many are seeking out both Western and Eastern remedies to treat their health problems. This demographic abides by the food-as-medicine theory and is looking for convenient products to integrate into their daily routine to improve their overall health. They are turning to brands to provide these holistic health solutions that are curated for their specific health goals.
Insight - As more wellness-focused consumers take a holistic approach to their health, many are seeking out both Western and Eastern remedies to treat their health problems. This demographic abides by the food-as-medicine theory and is looking for convenient products to integrate into their daily routine to improve their overall health. They are turning to brands to provide these holistic health solutions that are curated for their specific health goals.
Workshop Question - How can your brand leverage natural products to appeal to wellness consumers?
Trend Themes
1. Reproductive-specific Teas - Brands in the health and wellness space are launching reproductive-specific teas that claim to support hormonal and uterine health.
2. Holistic Health Solutions - More wellness-focused consumers are seeking out both Western and Eastern remedies to treat their health problems and turning to brands to provide these holistic health solutions that are curated for their specific health goals.
3. Adaptogenic Supplements - The use of adaptogenic ingredients like Ashwagandha, Shatavari, and Reishi in food and beverage products is becoming a popular way to offer consumers added health benefits.
Industry Implications
1. Health and Wellness - Brands are leveraging natural and organic ingredients to provide holistic health solutions focused on reproductive health.
2. Food and Beverage - The integration of natural, adaptogenic ingredients into food and beverage products is growing in popularity, as consumers seek out convenient ways to improve their overall health.
3. Women's Health - There is a growing demand for products that support women's health, including reproductive health, PMS symptom relief, and hormonal balance.
