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In-Game Experience

Brands market their products and offerings with in-game experiences

Trend - With gaming being an increasingly popular form of entertainment, particularly under stay-at-home orders, brands outside this industry are collaborating with it in unique ways. In-game product experiences are on the rise and showcase artistry, retail stores and products in a way that prioritizes virtual engagement when in-person engagement isn't an option.

Insight - Now that retail and entertainment industries have undergone rapid changes that, in some cases, will remain indefinitely, consumers are re-thinking what they value when it comes to branded engagement. Now that they're not going out of their way to seek experiences out, they expect that brands seamlessly integrate them into the habits they're already taking part in--gaming and social media are two areas in which this can be done.
Workshop Question - How is your brand adapting to changed consumer needs and expectations?
Trend Themes
1. In-game Product Experiences - Brands are prioritizing virtual engagements through in-game product experiences.
2. Virtual Collaborations - Industries outside of gaming and entertainment are collaborating with gaming companies to offer unique virtual experiences.
3. Metaverse Marketing - Brands are seeing the potential in marketing through metaverse spaces and offering customers immersive experiences.
Industry Implications
1. Pharmaceutical and Skincare Industry - Companies can collaborate with video game companies to offer virtual skincare products, targeting gamers with in-game campaigns.
2. Museums and Aquariums - Virtual museum and aquarium tours through gaming platforms can offer unique and accessible educational experiences to audiences worldwide.
3. Fashion and Retail Industry - Metaverse gaming platforms provide opportunities for fashion and retail brands to offer virtual experiences, from branded promotions to virtual storefronts.
5.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 45 Examples:
331,428 Total Clicks
Date Range:
Dec 19 — Nov 21
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Retail-Branded Metaverse Spaces
Retail-Branded Metaverse Spaces
Nike Reveals Details About New NIKELAND 3D Space on Roblox
After filing new trademarks to release branded digital-only sneakers, Nike has officially revealed details regarding NIKELAND 3D, confirming its expansion into the metaverse. The new virtual space... MORE
Festive Metaverse Shops
Festive Metaverse Shops
Fortnite is Hosting a Virtual John Lewis Store Within Its Game
Through Fortnite’s Creative platform and a special code in the Discover tab, players can visit a virtual John Lewis shop. John Lewis collaborated with British broadcaster ITV on an I’m a... MORE
Video Game Skincare Campaigns
Video Game Skincare Campaigns
Apotek Hjärtat's Skin for Skin Targets Gamers on Steam
Swedish pharmacy Apotek Hjärtat joined digital video game distribution service Steam and launched Skin for Skin, a unique campaign that gives players the chance to exchange in-game skins for real... MORE
In-Game Art Galleries
In-Game Art Galleries
The Getty Museum's Tool Lets Players Import Art in Animal Crossing
Within Animal Crossing: New Horizons, players can now display authentic, world-class art thanks to The Getty Museum’s Animal Crossing Art Generator. With this tool, users are able to search... MORE
In-Game Museum Tours
In-Game Museum Tours
Monterey Bay Aquarium is Hosting Virtual Tours of Animal Crossing's Museum
While many zoos, aquariums and museums in real life have been forced to close and are now offering virtual tours of their own facilities, the Monterey Bay Aquarium is tapping into the popularity of... MORE
Virtual Ice Cream Shops
Virtual Ice Cream Shops
Sweet Ritual Created a Virtual Destination Within Animal Crossing
While Austin-based ice cream store Sweet Ritual is offering curbside pickup during select hours and days of the week, it also welcomes people to stop by the virtual ice cream shop it created anytime... MORE

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