Royal Caribbean's 'SoundSeeker' Turns Photos to Music with AI
Laura McQuarrie — August 8, 2018 — Marketing
References: royalcaribbean & prnewswire
Royal Caribbean International is now introducing SoundSeeker as "a groundbreaking, patent-pending digital experience powered by artificial intelligence" that uses machine learning to translate the contents of a photograph into an original, shareable soundtrack.
With the AI-powered tool, users are able to upload three photos of their choosing, which will be analyzed based on colors, backdrops, emotion, bodily cues and more. While vacation memories are most often shared in the form of photos and videos, Royal Caribbean is out to show that fun experiences can be revisited in a multi-sensory format.
The creation of SoundSeeker involved reviewing hundreds of music tracks across many different genres and 10,000 photos, which are matched to one of 10 moods to create millions of unique creations for consumers to discover.
With the AI-powered tool, users are able to upload three photos of their choosing, which will be analyzed based on colors, backdrops, emotion, bodily cues and more. While vacation memories are most often shared in the form of photos and videos, Royal Caribbean is out to show that fun experiences can be revisited in a multi-sensory format.
The creation of SoundSeeker involved reviewing hundreds of music tracks across many different genres and 10,000 photos, which are matched to one of 10 moods to create millions of unique creations for consumers to discover.
Trend Themes
1. AI-generated Soundtracks - The use of artificial intelligence in generating personalized soundtracks based on user-uploaded photos presents a disruptive innovation opportunity in the music industry.
2. Multi-sensory Experiences - The development of tools like SoundSeeker that transform visual memories into auditory experiences opens up opportunities for businesses to create immersive multi-sensory experiences in various industries.
3. Machine Learning in Music - The integration of machine learning algorithms in analyzing photographs to create matching music tracks showcases the potential for disruptive innovation in the intersection of artificial intelligence and music production.
Industry Implications
1. Travel and Tourism - The application of AI technologies like SoundSeeker in the travel and tourism industry can enhance the way travelers capture and relive their vacation memories through personalized soundtracks.
2. Music Production - The use of machine learning in music production, as demonstrated by SoundSeeker, can revolutionize the way music is created, customized, and shared.
3. Digital Marketing - The introduction of AI-powered tools like SoundSeeker offers innovative opportunities for digital marketers to engage consumers on a deeper level by leveraging multi-sensory experiences.
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