Diptyque Launched Its First-Ever Pop-Up with a Focus on Fragrance
Laura McQuarrie — March 26, 2018 — Fashion
References: diptyqueparis & vanityfair
French perfumer and maker of scented luxury products Diptyque recently opened its first-ever temporary retail store in the form of a personal fragrance pop-up.
The interactive store in SoHo was launched to celebrate the legendary brand's 50th anniversary and help fans learn more about its rich history. Over the course of the next three months, those in New York City have the chance to explore the first scent ever created by Diptyque—L’Eau—in 1968.
The pop-up space boasts wooden fixtures, stained glass accents and installations to take visitors on a journey from Greece and Vietnam to the Philippines with its Philosykos, Do Son, and Tam Dao scents. Those who visit will be invited to create a drawing that will be transformed into a personalized Diptyque scent.
The interactive store in SoHo was launched to celebrate the legendary brand's 50th anniversary and help fans learn more about its rich history. Over the course of the next three months, those in New York City have the chance to explore the first scent ever created by Diptyque—L’Eau—in 1968.
The pop-up space boasts wooden fixtures, stained glass accents and installations to take visitors on a journey from Greece and Vietnam to the Philippines with its Philosykos, Do Son, and Tam Dao scents. Those who visit will be invited to create a drawing that will be transformed into a personalized Diptyque scent.
Trend Themes
1. Pop-up Retail - Opening temporary retail stores can create a sense of exclusivity and excitement for consumers.
2. Interactive Store Experience - Creating interactive spaces can engage customers on a deeper level and enhance brand loyalty.
3. Personalized Fragrance - Offering personalized scent creations can provide a unique and tailored experience for customers.
Industry Implications
1. Perfume - The perfume industry can explore more interactive and personalized retail experiences to elevate their brand offerings.
2. Luxury Retail - Luxury brands can leverage pop-up stores to create buzz and foster a sense of exclusivity for their customers.
3. Art & Design - The art and design industry can collaborate with fragrance brands to create immersive and visually appealing retail experiences.
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