Live shopping experiences allow consumers to view as their items are selected
Trend - Live shopping apps and platforms offer a new way for consumers to engage with the e-commerce industry, allowing them to view their purchases as they're being made as an added form of interactivity.
Insight - Consumers are turning increasingly to e-commerce for the convenience those shopping experiences offer. However, the e-commerce industry isn't often able to replicate the more playful and interactive aspects of shopping that brick-and-mortar allows. Thus, consumers are increasingly turning to e-commerce brands that are able to merge the convenience of online shopping with the interactivity of in-person shopping.
Insight - Consumers are turning increasingly to e-commerce for the convenience those shopping experiences offer. However, the e-commerce industry isn't often able to replicate the more playful and interactive aspects of shopping that brick-and-mortar allows. Thus, consumers are increasingly turning to e-commerce brands that are able to merge the convenience of online shopping with the interactivity of in-person shopping.
Workshop Question - How could your brand enhance its e-commerce experience for customers?
Trend Themes
1. Live Shopping Experiences - Live shopping apps and platforms offer a new way for consumers to engage with the e-commerce industry, allowing them to view their purchases as they're being made as an added form of interactivity.
2. Streaming Video Integration - Platforms like Livescale offer integrated transactions on video, making the tool both a marketing and sales tool.
3. Personalized Live Shopping Advisors - Retailers are adopting technology for live shopping experiences like Gucci Live, which connects potential customers with a personalized advisor to showcase luxury items and cater to clients remotely.
Industry Implications
1. E-commerce - The adoption of live shopping experiences and streaming video integration creates new opportunities for e-commerce to merge convenience with interactivity in online shopping.
2. Retail - Personalized live shopping advisors present an opportunity for the retail industry to engage with clients and customers remotely while maintaining a high level of customer service.
3. Marketing - Streaming video integration and personalized live shopping advisors can be used as a marketing tool to increase engagement and convert leads into sales.
