Brands are delivering medication right to patients' doorsteps
Trend - In an uncertain time of the global COVID-19 pandemic, pharmacy brands offer accessibility to their medications by exercising streamlined delivery services to cater to the medicinal needs of patients.
Insight - As the world becomes more limited amidst the COVID-19 pandemic, consumers are concerned with restricted access to regular needs. This leads them to seek out safe ways to attain what was regularly available pre-COVID. As a result, they search for brands that offer services that streamline accessibility to their products for convenience and stress-alleviation.
Insight - As the world becomes more limited amidst the COVID-19 pandemic, consumers are concerned with restricted access to regular needs. This leads them to seek out safe ways to attain what was regularly available pre-COVID. As a result, they search for brands that offer services that streamline accessibility to their products for convenience and stress-alleviation.
Workshop Question - How can your brand pivot services to cater to a time of uncertainty?
Trend Themes
1. Streamlined Medication Delivery Services - Pharmacy brands are offering simplified medication delivery services to exercise accessibility to patients' medication amidst the COVID-19 pandemic
2. Personalized Product Subscriptions - Offering to tailor supplement plans to meet various individual lifestyle needs presents an opportunity for wellness products to gain traction in broad consumer markets
3. Autonomous Prescription Delivery - Robotic delivery systems for prescription services offers key efficiency and safety benefits, and result in an innovative stepping stone for other product deliveries
Industry Implications
1. Pharmacy Brands - Pharmacy brands can reinvent their services to streamline medication delivery options to consumers desiring simplicity and reduced stress levels amidst the COVID-19 pandemic
2. Wellness Products - Offering personalized wellness products to suit individual dietary and lifestyle preferences presents an opportunity to compete in broad consumer markets
3. Delivery Services - Autonomous prescription deliveries will revolutionize delivery services and set precedence for a more efficient delivery experience for various business sectors
