The Pacer Low Proof Seltzers Contain an ABV of 2%
Michael Hemsworth — April 12, 2019 — Lifestyle
The Pacer Low Proof Seltzer cocktails have been announced by the Craft Brew Alliance (CBA) through its pH Experiment unit as a new option for consumers that addresses the demand for lower alcohol refreshments.
The canned cocktails will launch in July in the US in three flavor varieties including Meyer Lemon & Lavender, Blood Orange and Melon & Mint. Each of the cocktails has an ABV of 2%, which is lower than many of the existing beers and cocktails on the market to make them applicable for consumers seeking to reduce their intake of alcohol.
pH Experiment General Manager Karmen Olson explained the inspiration behind the new Pacer Low Proof Seltzer cocktails saying, "We heard from many drinkers who said they wanted something that would help them pace themselves to stay in control. With seltzers growing triple digits but available only in non-alcohol or 5% ABV, we saw an opportunity to create a low-proof offering that would allow drinkers to moderate at their own pace.”
The canned cocktails will launch in July in the US in three flavor varieties including Meyer Lemon & Lavender, Blood Orange and Melon & Mint. Each of the cocktails has an ABV of 2%, which is lower than many of the existing beers and cocktails on the market to make them applicable for consumers seeking to reduce their intake of alcohol.
pH Experiment General Manager Karmen Olson explained the inspiration behind the new Pacer Low Proof Seltzer cocktails saying, "We heard from many drinkers who said they wanted something that would help them pace themselves to stay in control. With seltzers growing triple digits but available only in non-alcohol or 5% ABV, we saw an opportunity to create a low-proof offering that would allow drinkers to moderate at their own pace.”
Trend Themes
1. Low-proof Beverages - Developing low-alcohol alternatives to traditional beverages to provide consumers with greater control over their alcohol intake.
2. Seltzer Cocktails - Creating new alcoholic seltzer-based cocktails for customers looking for a light and refreshing drink option.
3. Moderation-focused Drinking Culture - Encouraging the development of alcohol consumption habits that focus on moderation, regardless of beverage choice.
Industry Implications
1. Alcoholic Beverages - Low-proof cocktails and other similar offerings can provide consumers with a healthier, more controlled alternative to traditional alcoholic drinks, driving growth within the industry.
2. Craft Beer - Craft breweries could take inspiration from the Pacer Low Proof Seltzers to create additional options for customers seeking low alcohol content alternatives to traditional beer varieties.
3. Non-alcoholic Beverages - The growth of low-ABV cocktails creates an opportunity for non-alcoholic beverage companies to create innovative flavors and offerings in the seltzer market.
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