Aurochs Brewing Company's Products are Fueled by Necessity & Demand
References: instagram & aurochsbrewing
Aurochs Brewing Company is a gluten-free brewery, located in Pittsburgh, Pennsylvania. The business is kickstarted by two life-long friends who have medical requirements with respect to their diets. To make craft beer more accessible to people with similar restrictions, the two partners co-founded the gluten-free brewery.
The establishment boasts beer that is created with different roasts — from millet and quinoa to buckwheat. Aurochs sources its malts from Grouse Malting Co., which is "a dedicated gluten-free malting company in Wellington, Colorado." The brewing company's menu includes a Porter with hints of dark chocolate and espresso, as well as a White IPA with citrus-inspired tropical flavoring. Aurochs specialization as a gluten-free brewery is definitely complacent with the move of consumer demand to non-GMO, organic and gluten-free products.
The establishment boasts beer that is created with different roasts — from millet and quinoa to buckwheat. Aurochs sources its malts from Grouse Malting Co., which is "a dedicated gluten-free malting company in Wellington, Colorado." The brewing company's menu includes a Porter with hints of dark chocolate and espresso, as well as a White IPA with citrus-inspired tropical flavoring. Aurochs specialization as a gluten-free brewery is definitely complacent with the move of consumer demand to non-GMO, organic and gluten-free products.
Trend Themes
1. Gluten-free Brewing - Gluten-free brewing is a growing trend that caters to the needs of consumers with dietary restrictions and provides a unique niche market for breweries.
2. Alternative Grain Sources - Using alternative grains such as millet, quinoa, and buckwheat in beer brewing is a trend that appeals to health-conscious consumers who seek unique flavor profiles.
3. Specialty Beers - Breweries that specialize in gluten-free beers offer a unique experience for craft beer enthusiasts who are looking for new and exciting flavors and options.
Industry Implications
1. Craft Brewing - Craft breweries that offer gluten-free beer options have the opportunity to capture a niche market and appeal to consumers with diverse dietary needs and preferences.
2. Health Food - The trend of using alternative grains in beer brewing appeals to the health food industry, which is dedicated to providing consumers with nutritious and tasty food options.
3. Specialty Food - For the specialty food industry, gluten-free breweries represent an opportunity to expand their product offerings and provide unique taste experiences to consumers with dietary restrictions.
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