Sprig's Cocktail and Mocktail Booklet Shares Holiday Drink Recipes
Laura McQuarrie — October 30, 2019 — Lifestyle
References: drinksprig & prnewswire
Knowing that many people will be continuing to mindfully indulge in cocktails and mocktails this fall and winter season, CBD seltzer brand Sprig put together a free booklet of holiday drink recipes featuring 21 unique options. Some of the inspiring low- and no-alcohol drink recipes that can be found in the holiday guide include Apple Spiced Iced Tea made with Sprig's zero-sugar Lemon Tea flavor and Cupid's Arrow, which puts a twist on the classic combination of cranberry juice and vodka with Sprig Citrus Zero, dried cherries and a rosemary spear.
The CBD-infused recipes are full of inspiring ideas for people to enjoy the flavors of the holidays, whether or not they plan on drinking alcohol. As Sprig's CEO and co-founder Michael Lewis describes, "We're very supportive of the sober-curious movement sweeping the nation. Sprig CBD helps reset our minds and nerves—it fits in perfectly with Dry January."
The CBD-infused recipes are full of inspiring ideas for people to enjoy the flavors of the holidays, whether or not they plan on drinking alcohol. As Sprig's CEO and co-founder Michael Lewis describes, "We're very supportive of the sober-curious movement sweeping the nation. Sprig CBD helps reset our minds and nerves—it fits in perfectly with Dry January."
Trend Themes
1. Low- and No-alcohol Drinks - Opportunity for companies to develop innovative low- or non-alcoholic beverage options that incorporate CBD and/or other health-conscious ingredients.
2. Cbd-infused Products - Creation of CBD-infused food and beverage products, such as festive seltzers, is a disruptive innovation opportunity that caters to the growing wellness trend.
3. Holiday Cocktail Guides - Development of holiday drink recipe books featuring CBD-infused and/or non-alcoholic options presents a marketing opportunity for companies that cater to health-conscious individuals during seasonal celebrations.
Industry Implications
1. Beverage - Beverage companies can create innovative, low- or non-alcoholic CBD-infused drinks that cater to health-conscious consumers seeking festive options.
2. Food - Food companies can incorporate CBD into holiday recipes to provide consumers with flavorful holiday options that promote well-being and mindfulness.
3. Wellness - The wellness industry can capitalize on the incorporation of CBD in holiday drinks and dishes to promote mindfulness and self-care during the holiday season.
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