Golden Road Brewing's Mango Cart Takes Cues from LA Fruit Vendors
Laura McQuarrie — January 16, 2020 — Lifestyle
References: goldenroad.la & adweek
Mango Cart, Melon Cart and Pineapple Cart form a series of Golden Road Brewing beers inspired by the iconic fruit cart vendors of Los Angeles. Like the other kinds in the series, the mango wheat ale comes in at just 4% ABV and takes the form of a light and crisp wheat ale that's bursting with fruity flavors and aromas.
The demand for no- and low-alcohol products is being driven by the fact that people are simply drinking less, which ties into moderation in general when it comes to leading a life of health and wellness.
Image Credit: Golden Road Brewing
The demand for no- and low-alcohol products is being driven by the fact that people are simply drinking less, which ties into moderation in general when it comes to leading a life of health and wellness.
Image Credit: Golden Road Brewing
Trend Themes
1. Low-alcohol Beverages - Golden Road Brewing's Mango Cart demonstrates the growing trend of low-ABV beverages, catering to consumers who are seeking lighter options.
2. Fruit-inspired Beers - The Fruit Cart series by Golden Road Brewing taps into the trend of fruit-inspired beers, providing an innovative flavor experience for craft beer enthusiasts.
3. Moderation Lifestyle - The rise in demand for low-ABV products reflects the trend towards moderation in alcohol consumption and a focus on health and wellness.
Industry Implications
1. Craft Beer - Craft breweries have the opportunity to explore and create unique low-alcohol beverages, like Golden Road Brewing's Mango Cart, to cater to health-conscious consumers.
2. Alcoholic Beverage - The trend towards low-ABV options presents an innovation opportunity for the alcoholic beverage industry to expand their product lines and reach a wider audience.
3. Health and Wellness - The growing popularity of low-ABV beverages aligns with the health and wellness industry, allowing for the development of more health-conscious drink options.
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