This New Green Times Brewing IPA Has a Low 0.5% ABV
Michael Hemsworth — November 27, 2019 — Marketing
References: greentimesbrewing & foodbev
This new Green Times Brewing IPA has been unveiled by the UK-based brewery as a premium libation that will offer consumers an alternative way to enjoy the benefits of CBD. The beer has a low alcohol profile that's just 0.5% in ABV and is infused with 10mg of CBD oil in the mix to make it a relaxing libation to choose when looking for a way to unwind. The craft beer comes as an appealing option for consumers who are looking to restrict their intake of alcohol and enjoy the benefits of nonpsychoactive cannabis components.
Green Times Brewing Managing Director Thierry Florrit spoke on the new IPA saying, "We are very pleased to launch our new low-ABV beer in time for Christmas, along with our new and improved 4.3% Session IPA in cans – and based on sales of High Flyer and Green Heathen it is set to be a sell-out. As research into CBD continues, there is more science to suggest the value of mixing CBD with alcohol.”
Green Times Brewing Managing Director Thierry Florrit spoke on the new IPA saying, "We are very pleased to launch our new low-ABV beer in time for Christmas, along with our new and improved 4.3% Session IPA in cans – and based on sales of High Flyer and Green Heathen it is set to be a sell-out. As research into CBD continues, there is more science to suggest the value of mixing CBD with alcohol.”
Trend Themes
1. Low-alcohol Beers - There is an opportunity to create more low-alcohol beers infused with CBD oil.
2. Cbd-infused Beverages - CBD oil can be used as a functional ingredient in crafting other types of alcoholic and non-alcoholic drinks.
3. Nonpsychoactive Cannabis Products - There is a growing demand for nonpsychoactive cannabis products like CBD-infused beers that offer health and wellness benefits.
Industry Implications
1. Craft Beer - Craft beer breweries can experiment with using CBD oil as a functional ingredient in producing unique and healthy beer flavors.
2. Alcoholic Beverages - CBD oil can be used to create entirely new alcoholic beverage categories like low-alcohol CBD-infused drinks that cater to health-conscious consumers.
3. Cannabis Industry - CBD-infused beer can attract a new set of consumers who are interested in the health and wellness benefits of nonpsychoactive cannabis products.
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