Ideas
Explore the world's #1 largest database of ideas and innovations, with 481,101 inspiring examples.
Trend Reports
Discover why 1,297 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 103,703 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,297 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 103,703 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,233 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 481,101 cutting edge ideas.

Fruit-Based Low-Alcohol Drinks

Clean the Sky - Positive Eco Trends & Breakthroughs

Woodstar is Made Using Premium Ingredients like Açai Berry

— February 27, 2018 — Lifestyle
The Woodstar low-alcohol drink has been unveiled by the brand as a new option for consumers that is crafted from premium ingredients and suitable for those who are looking to decrease their alcohol consumption.

The drink looks like a wine yet is made without grapes and incorporates Amazonian açaí berry, blackcurrants from France, a blend of other berries, botanicals, orange blossom honey and cocoa. This makes it a flavorful drink that can be enjoyed in place of traditional wines, beers and cocktails without causing intoxication too fast thanks to the 1% proof.

The Woodstar low-alcohol drink was discussed by one of the founders, Simon Baldry, who said, "Woodstar is very much a drink for people who love socialising and enjoying every moment without having to rely on alcohol to impress. Woodstar has character on the nose, lightness in the mouth and a dry finish that suits a sophisticated palate, it actually has more complexity than the average table wine."


Image Credit: FoodBev Media
Trend Themes
1. Fruit-based Low-alcohol Beverages - Creating unique low-alcohol beverages with high-quality fruit-based ingredients that offer flavorful taste and lower intoxication levels.
2. Alternative Alcoholic Beverages - Developing innovative drinks that provide consumers with another option to traditional wines, beers or cocktails that reduce alcoholic percentage but maintain flavor.
3. Sophisticated Low-alcohol Drinks - Crafting low-alcohol beverages that appeal to consumers with sophisticated palates by using premium and unique ingredients like botanicals and honey.
Industry Implications
1. Beverage Manufacturing - Beverage manufacturers can leverage the trend towards fruit-based low-alcohol drinks to meet the needs of consumers who crave healthier, alcohol-reduced, and sophisticated alternative beverages.
2. Hospitality - Businesses in the hospitality industry can create innovative menus consisting of fruit-based low-alcohol drinks that cater to the growing market of discerning consumers who want to enjoy social outings but reduce alcohol intake.
3. Fruit & Botanicals Industry - Fruit and botanical producers can benefit from increased demand for premium ingredients in drinks like the Woodstar low-alcohol beverage, and gain new markets to sell their products.
4.4
Score
Popularity
Activity
Freshness