Friends of the Earth, Stroud Brewery & Toast Ale Created 'Flour Power'
Laura McQuarrie — May 13, 2019 — Eco
References: toastale & barmagazine
Friends of the Earth, Stroud Brewery and Toast Ale joined forces to create a "planet-saving" organic craft ale by the name of Flour Power that makes the most of food that would have otherwise gone to waste. The Flour Power beer is described as having an “intense citrusy aroma" that's balanced by a fruity finish.
The hoppy amber ale was created with House Bakery’s unsold organic bread, offering a solution that supports the use of a surplus product and a finished product with a reduced carbon footprint. As 44% of bread is never eaten in the UK, Toast Ale is on a mission to change the way breweries and bakeries can team up to combat food waste. Additionally, 5% of the proceeds from Flour Power are set to be donated to Friends of the Earth’s climate campaign.
The hoppy amber ale was created with House Bakery’s unsold organic bread, offering a solution that supports the use of a surplus product and a finished product with a reduced carbon footprint. As 44% of bread is never eaten in the UK, Toast Ale is on a mission to change the way breweries and bakeries can team up to combat food waste. Additionally, 5% of the proceeds from Flour Power are set to be donated to Friends of the Earth’s climate campaign.
Trend Themes
1. Sustainable Brewing - Craft breweries are partnering with food producers to create planet-saving beers using surplus ingredients, reducing food waste and carbon footprints.
2. Circular Economy - Companies like Toast Ale are embracing a circular economy approach by repurposing unsold bread into craft beers, contributing to a more sustainable food system.
3. Climate-focused Partnerships - Collaborations between organizations like Friends of the Earth and breweries such as Stroud Brewery are leading to innovative products like Flour Power that not only combat food waste but also support climate campaigns.
Industry Implications
1. Craft Brewing - Craft breweries have the opportunity to incorporate sustainable practices, collaborate with other food producers, and create climate-friendly beers to appeal to environmentally conscious consumers.
2. Food Production - Food producers, including bakeries like House Bakery, can explore partnerships with breweries to repurpose unsold products, decrease waste, and contribute to climate-conscious initiatives.
3. Environmental Organizations - Environmental organizations, such as Friends of the Earth, can forge partnerships with breweries to promote sustainable practices, raise awareness about food waste, and fundraise for climate campaigns through innovative products like Flour Power.
1
Score
Popularity
Activity
Freshness
