The January Dry Pack by Heineken is Filled with Non-alcoholic Beer
Katherine Pendrill — December 26, 2019 — Marketing
References: januarydrypack & delish
Heineken wants to help consumers start the new year off on the right foot with its January Dry Pack.
For those unfamiliar, Dry January is an annual trend where people decide to abstain from drinking for the month of January. To help consumers stick to their resolution, Heineken has created The January Dry pack, filled with 31 cans of its non-alcoholic beer. Each can bosts a 0.0 percent ABV and just 69 calories, so you can enjoy them guilt-free.
Best of all, Heineken is offering The January Dry Pack for free for a limited time. To claim your 31-pack of non-alcoholic beer, you'll have to visit the januarydrypack.com starting on December 27th at 10 a.m..
Image Credit: Heineken.
For those unfamiliar, Dry January is an annual trend where people decide to abstain from drinking for the month of January. To help consumers stick to their resolution, Heineken has created The January Dry pack, filled with 31 cans of its non-alcoholic beer. Each can bosts a 0.0 percent ABV and just 69 calories, so you can enjoy them guilt-free.
Best of all, Heineken is offering The January Dry Pack for free for a limited time. To claim your 31-pack of non-alcoholic beer, you'll have to visit the januarydrypack.com starting on December 27th at 10 a.m..
Image Credit: Heineken.
Trend Themes
1. Dry January Trend - There is a growing trend of people abstaining from alcohol for the month of January, creating opportunities for companies to offer alternative beverage options.
2. Non-alcoholic Beer - The demand for non-alcoholic beer is rising as more people seek healthier, alcohol-free alternatives.
3. Brand Promotion - Brands can capitalize on the January Dry trend by offering limited-time promotions and freebies to generate awareness and engagement.
Industry Implications
1. Beverage Industry - The beverage industry can innovate by creating and promoting more non-alcoholic beer options, catering to the growing demand for healthier choices.
2. Marketing and Advertising Industry - Marketing and advertising agencies can assist brands in developing effective campaigns to promote non-alcoholic drinks during the January Dry trend.
3. E-commerce Industry - E-commerce platforms can create targeted promotions and user-friendly interfaces to facilitate the distribution and redemption of freebies like The January Dry Pack.
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