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Hard Kombucha Beverages

Clean the Sky - Positive Eco Trends & Breakthroughs

Full Sail Brewing's KYLA Hard Kombucha is Fermented to 4.5% ABV

— August 18, 2018 — Lifestyle
Kombucha is an ancient fermented tea beverage that has trace amounts of naturally occurring alcohol but it is usually not enough for the drinks to be recognized as alcoholic—Full Sail Brewing is now setting itself apart with KYLA Hard Kombucha, which is fermented to 4.5% alcohol by volume.

Just like regular kombucha, the making of the drink calls for fermenting tea and sugar with a living culture called a SCOBY, also known as a symbiotic culture of bacteria and yeast. The 100-calorie drink is packed with live cultures and is being introduced in flavors like Ginger Tangerine and Hibiscus Lime.

With the rise of the no- and low-alcohol movement, many consumers are turning to low-ABV products, as well as new kinds of drinks that are interesting enough to substitute other popular options.
Trend Themes
1. Hard Kombucha Beverages - Breweries and other beverage companies can create hard kombucha products to capture the interest of consumers who are looking for low-alcohol options with unique flavors and added health benefits.
2. Low-abv Beverages - Beverage companies can develop more low-alcohol options as consumers seek healthier, lower-calorie alternatives to traditional alcoholic and sugary drinks.
3. Functional Beverages - As hard kombucha gains popularity, there is more room for functional beverages that combine health benefits with unique flavors and low-alcohol content.
Industry Implications
1. Brewing - Breweries can capitalize on the popularity of kombucha by fermenting it to create hard kombucha products that appeal to health-conscious and adventurous consumers.
2. Beverage - Companies in the beverage industry can innovate by developing more low-ABV options that offer unique flavors and added health benefits.
3. Health and Wellness - Health and wellness companies can embrace the trend of functional beverages by creating products that combine natural ingredients, health benefits, and low alcohol content.
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