Briggs Hard Seltzers are Made with 100% Real Fruit
Laura McQuarrie — August 10, 2018 — Lifestyle
References: briggshardseltzer & bevindustry
An increase in the sales of seltzer has caused many alcohol beverage companies to take note and launch hard seltzers to pique the interests of consumers. Briggs Hard Seltzer launched a trio of hard seltzers in Pineapple, Cranberry and Grapefruit that set themselves apart as the only ones of their kind made with 100% real fruit. Additionally, the hard seltzers boast no artificial flavors, added sugar or preservatives.
In all, the 5% ABV seltzer products are made with just three simple ingredients: filtered water, alcohol from cold-brewed sugar and fruit juice.
While the sales of soda have suffered due to changing consumer preferences, hard seltzer and sparkling water appeal to consumers with a better-for-you, calorie-conscious approach to refreshment.
In all, the 5% ABV seltzer products are made with just three simple ingredients: filtered water, alcohol from cold-brewed sugar and fruit juice.
While the sales of soda have suffered due to changing consumer preferences, hard seltzer and sparkling water appeal to consumers with a better-for-you, calorie-conscious approach to refreshment.
Trend Themes
1. Real Fruit Hard Seltzers - Briggs is setting itself apart by producing the first-of-its-kind hard seltzers made with 100% real fruit.
2. Clean Label Beverages - No artificial flavors, added sugar or preservatives are included in Briggs Hard Seltzers, catering to the consumer preference for clean and transparent label products.
3. Better-for-you Refreshments - Hard seltzers and sparkling waters appeal to consumers who want a refreshing drink that is low-calorie and better-for-you.
Industry Implications
1. Alcoholic Beverages - More companies can develop innovative products that cater to changing consumer interests, such as hard seltzers made with real fruit.
2. Health and Wellness - Briggs Hard Seltzers can appeal to health-conscious consumers who are looking for beverages that have clean and transparent ingredient labels.
3. Non-alcoholic Beverages - The trend towards clean label products in beverages can see an increase in the sales of low-calorie, sparkling waters that appeal to calorie-conscious consumers.
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