London's Luton Airport Recently Received a Pastel-Hued Rebrand
Rebecca Byers — June 19, 2015 — World
References: icodesign & identitydesigned
Aimed at making London's Luton Airport the destination of choice for individuals traveling in and out of the British capital, this awe-inspiring rebrand boasts a dreamy pastel-hued color scheme that feels like an escape in itself. A jarring difference from the general navy blues and grays of the average airport terminal, the Luton Airport rebrand is a massive undertaking executed expertly in this case by ico Design.
Inspired by the idea of "simplicity with a smile," the whimsical airport design is entirely Instagram appropriate and a welcome change of pace that inspires a quiet moment of reflection in the midst of hectic travel.
Using color-blocking and plenty of bright, pixel-inspired graphics, ico is able to portray Luton Airport as a beacon of hope in terms of aesthetically pleasing terminals, which will be particularly enjoyable to stare at while waiting in those long security lines.
Inspired by the idea of "simplicity with a smile," the whimsical airport design is entirely Instagram appropriate and a welcome change of pace that inspires a quiet moment of reflection in the midst of hectic travel.
Using color-blocking and plenty of bright, pixel-inspired graphics, ico is able to portray Luton Airport as a beacon of hope in terms of aesthetically pleasing terminals, which will be particularly enjoyable to stare at while waiting in those long security lines.
Trend Themes
1. Pastel-hued Airport Designs - The use of dreamy pastel colors and whimsical designs in airport terminals presents an opportunity for airports to create a visually appealing and calming experience for travelers.
2. Instagram-worthy Airport Interiors - Creating airport designs that are visually appealing and Instagram-friendly can attract social media-savvy travelers and generate organic marketing for the airport.
3. Pixel-inspired Graphics in Airport Branding - Using bright, pixel-inspired graphics in airport branding can create a unique and modern aesthetic that stands out from traditional airport designs.
Industry Implications
1. Airport Design - The airport design industry can embrace the trend of pastel-hued designs and pixel-inspired graphics to revolutionize airport terminals and create a more enjoyable travel experience.
2. Tourism and Travel - The tourism and travel industry can leverage visually appealing and Instagram-worthy airport interiors to attract tourists and enhance their overall travel experience.
3. Graphic Design - The graphic design industry can collaborate with airports to create innovative and pixel-inspired graphics that bring a fresh and unique look to airport branding.
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