The fitness app concept is taken a step further with holistic health tracking
Implications - In the midst of the wellness wave, fitness apps have risen in popularity to improve the accessibility and convenience of living a healthy lifestyle. However, the wellness wave is evolving to encompass more than fitness. This reflects the consumer desire for holistic betterment. Apps that provide the same convenient, accessible approach in numerous ways satiate this need.
Workshop Question - How does your product enable consumers to improve themselves, and how can you expand that improvement to be more all-encompassing?
Trend Themes
1. Holistic Health Tracking - Apps that provide holistic health tracking are becoming increasingly popular to meet consumer desire for convenient and accessible approaches to betterment.
2. Data Personalization - Many companies are using data to create tailor-made products for individual customers, as seen in the customized nutrition app example.
3. Virtual Group Workout Sessions - The rise of communal workout apps that help users connect and workout together virtually shows the increasing need for motivation and convenience in fitness and wellness.
Industry Implications
1. Health and Wellness Apps - The rise of holistic health tracking and personalized nutrition apps point to growth opportunities in the health and wellness app market.
2. Wearable Technology - Wearable technology and fitness trackers are integral to the success of holistic health tracking and personalized nutrition apps, providing crucial data for personalization and tracking progress.
3. Virtual Fitness Communities - The growth of communal workout apps highlights the opportunity for virtual fitness communities to offer support and motivation to users no matter where they are located.
