The Boomer demographic engages in higher-end health management
Implications - Boomers have reached retiring age at a time when they have quite a bit of disposable income, creating a large generation of potential luxury consumers. Combining their pragmatic needs with a touch of luxury simultaneously provides tactical and emotional appeal. The convergence of function and style for Boomers can be seen within the health industry specifically, with potential applications beyond.
Workshop Question - If you were to add a luxury element to your most functional products what would it be?
Trend Themes
1. Luxury Health Products for Baby Boomers - As baby boomers are reaching retiring age with a disposable income at their disposal, providing luxury health products can be of appeal to this generation.
2. Wearable Health Trackers for Seniors - Wearable health tracking devices designed with senior citizens in mind can help identify small changes in daily activities that can be precursors to serious health concerns and privacy can be maintained.
3. Holistic Health Supplements for Beauty - Consumers are turning to food and beverage products along with nutritional and dietary supplements to support not just their health, but also their hair, nails, and skin holistically.
Industry Implications
1. Healthcare Industry - Luxury health products for baby boomers, wearable health trackers for seniors, and holistic health supplements for beauty all have opportunities in the healthcare industry.
2. Technology Industry - Wearable health trackers for seniors and luxury anti-aging massagers have opportunities in the technology industry.
3. Beauty Industry - Holistic health supplements for beauty and luxury anti-aging massagers have opportunities in the beauty industry.
7 Featured, 63 Examples:
137,404 Total Clicks
Date Range:
Aug 16 — Nov 18
Trending:
Warm
Consumer Insight Topics:
